IT PAYS
TO BE DIRECT.

Build relationships with your guests, increase direct bookings for your hotel, and reduce the burden of intermediary commissions.

It's called Guezzt.

It's the new cloud service for hotels that transforms the immense amount of data from protel PMS into a valuable resource for generating direct bookings.

Guezzt helps you improve the quality of data from your guests, create personal and direct relationships with them, and accompany them along the customer journey. The ultimate goal is to increase direct bookings and free yourself from the burden of intermediary commissions.
Facile da usare

Dal caos all’ordine

Guezzt riceve automaticamente tutte le variazioni inserite in protel PMS ed aggiorna immediatamente le informazioni dei Certified Guest Profile con i nuovi dati sui clienti già esistenti e con i dati suoi nuovi clienti.
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CONTINUOUS DATA CLEANING

Know all about your guests

Improve the quality of data from your PMS and reap the benefits of a clean and up-to-date database down to the smallest detail. You'll soon know everything there is to know about your customers!

DIRECT MARKETING

Earn your guests' trust

Build valuable relationships with your guests, whether you're offering an unmissable promotion or sending a service announcement. Your hotel revenues will increase instantly!

ANALYSIS

Find out what works and how you can improve

Track, check and compare the results of your campaigns and see how your customers interact with your messages, whether they open emails, where they click and so on. Subsequent campaigns will always be better if they're based on data you've collected!

Soddisfazione assicurata.

Sara Rossi
Marketing Manager presso Hotel d’Oro

Few would argue that, despite the advancements of feminism over the past three decades, women still face a double standard when it comes to their behavior.

I nostri casi studio.

Few would argue that, despite the advancements of feminism over the past three decades, women still face a double standard when it

Automazione sistemi

Mercure Hotels

Standard when it comes to their Behavior. While men’s borderline-inappropriate behavior is often laughed off as “boys will be boys,” women Few would argue that, despite the advancements of feminism over the past three decades, women still face a doubl face higher conduct standards – especially in the workplace. That’s why it’s crucial that, as women, our behavior on the job is beyond reproach.

Automazione sistemi

Mercure Hotels

Standard when it comes to their Behavior. While men’s borderline-inappropriate behavior is often laughed off as “boys will be boys,” women Few would argue that, despite the advancements of feminism over the past three decades, women still face a doubl face higher conduct standards – especially in the workplace. That’s why it’s crucial that, as women, our behavior on the job is beyond reproach.

Automazione sistemi

Mercure Hotels

Standard when it comes to their Behavior. While men’s borderline-inappropriate behavior is often laughed off as “boys will be boys,” women Few would argue that, despite the advancements of feminism over the past three decades, women still face a doubl face higher conduct standards – especially in the workplace. That’s why it’s crucial that, as women, our behavior on the job is beyond reproach.

There's no magic to it.

Just technology.

The very best.

DATA CLEANING

Use the power of cloud systems to find duplicate profiles, merge them and create a clean database which is always up to date, where there is a single certified profile for each customer. Even if you have hundreds of thousands of customers, it can be done very quickly.

CERTIFIED GUEST PROFILE (CGP)

All the information you need in a single, clean profile, which is always up to date with new data entered in protel and generated by direct marketing campaigns. Reservations, earnings, requests, queries, responses to your campaigns – all of these things will no longer be a mystery, and you will always know what to offer your guests, and when.

CUSTOMER VALUE (RFM)

For each customer, Guezzt calculates the RFM index (Regency, Frequency, Monetary Value) which identifies the true value for your hotel. Thanks to RFM you can immediately identify the "best" customers and make sure they are taken good care of.

LIKE GOOGLE™ AND FACEBOOK™

The software's core is technology used by international market leaders. The result is a powerful and fast tool that allows you to manage the vast amount of data that your hotel has at its disposal.

Ready to take control of your  business  business?

 

Right from the first campaign, increase direct bookings and reduce dependence on OTAs with the right message at the right time.

System secured with the 128-bit SSL protocol

Technical support available 24/7

Complies with the legislation and ensures your guests have the highest levels of data protection